WE CREATE
HERO MOMENTS.
Our passion is crafting high-impact experiences that leave people with a lasting impression and make your brand the hero of the moment.
At Publicis Commerce we can talk about logistics, data capability, retail cloud solutions and omni-channel marketing all day, but what we actually do is simple, authentic and human. We strive to create real and unforgettable moments of connection between your brand and people. We call these Hero Moments, and they are an opportunity to connect, impress and leave a lasting positive impact on someone’s life. The kind of moment they share, remember and tell others about. A moment that stays with them
What
are
Hero
moments?
How are
Hero moments?
made
Data & Insights
- Always on live POP (point of purchase) data view
- Data that provides context
- Dashboards supported by analytics to keep your finger on the pulse of every execution
- Identify gaps to help build your equity and grow share
- Understanding and building effective shopper journeys
- Multichannel selection for high impact execution
- Effective channel selection in RTM to persuade purchase
- Differentiating the shopper from the consumers to ensure relevancy
Shopper Marketing & Integrated RTM
Field & Channel Marketing
- On the ground teams taking action
- Scalable solutions for staff and channel
- Driving penetration for your brand into the market
- Creating representative that embody your brand in market
- Creative solutions that bring meaningful moments to life
- Telling compelling interactive stories with your brand and its assets
- Inspiring consumers to take action
- Evolving events and activations beyond tomorrow
Events & Activations
Promotional Risk/Reward/Loyalty
- Changing behaviour through reward
- Creating stickiness for your brand throughout customer journeys
- Retail rewards solutions that create scale
- Solutions driven through simplistic technology
- Understanding the retail space overlayed with customer journeys
- Understanding decision making behavior instore
- Driving preference and perception change through signaling
- Delivering functional creative instore design elements with a purpose
Retail POS Strategy Design Implementation
Training & Development
- Technology based training platforms that increase content retention
- Interactive and unique training mechanisms
- Content creation that is tailored to objectives
- Cusomtised solutions to deliver on larger business ambitions
OUR
PARTNERS
“We live and breathe retail and shopper marketing 24/7. Never an afterthought, it’s always the main gig.”
We’ll maximise the business impact of your promotions while minimising the risk. Win/win.”
“The informal retail sector is south africa’s sleepinggiant. We’ll help your brand wake it up.”
