• Took 30% market share over 18-months
• Exceeded sales kpi’s.
• Up from 625 to 750 cartons per month per rep

GATHERING DATA FROM CONSUMERS WHO USUALLY FALL OFF THE GRID provides powerful new opportunities.

A lack of meaningful data was causing Healthcare Professionals to struggle in providing meaningful health interventions for adolescents and young men in eSwathini. This project was designed to track and detail their daily routines – on weekdays and weekends – to better understand the shape of their lives.

A set of specialist tools and methodologies was developed and applied to great success. The final report has proven invaluable in aiding the development of interventions to provide more healthy and relevant activities for this group.

OUR PARMALAT HERO MOMENT:

“Data is one thing, but when you start to have real, deep human interactions with people; that’s when you really start to feel like you are actually getting to know them. Not as datapoints, but as living breathing human beings with their own complex lives. An amazing experience.”