• Half-a-million consumers engaged
• Measurable brand growth including awareness of benefits
• The Skin Experience wins an Assegai award for both concept and execution

OVER 500 000 SOUTH AFRICANS GOT TO KNOW THEIR SKIN and got to know Vaseline in the process.

The brief was beautifully simple. Use trials as a means to grow volume and drive demand. The solution was helping South Africans get to know themselves a little better by giving them a professional skin analysis to see which variant best suited them. They were then given a unique and incredibly memorable 4D-experience where they were exposed to a host of environmental conditions including heat, wind, rain and cold. Talk about experiential!

When you combine this sort of impact with numbers as high as half-a-million you have a surefire recipe for brand success.

OUR VASELINE HERO MOMENT:

“I think people were literally blown away by the experience. Sorry, that’s a terrible joke but it’s true. They turned what could have been a simple sampling exercise into an experience the people who took part will never forget. Amazing work.”